african + eastern is a leading distributor of beverages with operations currently in Dubai, Northern Emirates and Oman. It has an enviable reputation for being professionally focused in its operations and dedicated in the pursuit of customer service. The company’s mission is to offer unequalled customer service to its customers, licensed customers and the international principals they represent, and hence develop the position of market leadership within their specific beverage category.

With a turnover in excess of US$ 70 million, a+e boasts of a formidable portfolio of products across the beer, wine and spirits category. Some of the brands which are distributed are as follows:

Beers – Fosters, Carlsberg, Corona, Beck's, Guinness, Strongbow, Stella Artois, Kilkenny, Miller

Spirits – Johnnie Walker, J&B, Bells, Vive Cuervo, Jim Beam, Smirnoff, Captain Morgan, Baileys, Gordons, Tanqueray, Smirnoff Ice, Martini, Archers, Marie Brizzard

Wines - The extensive Wine portfolio has over 650 brands of wine, some of the larger principals whose products are distributed are Laurent Perrier, Bollinger, Joseph Perrier, Lanson, Oxford Landing, Montes, Nottage Hill, Veuve du Vernay , Domaine Laroche, Georges Duboeuf, Beringer and Wolf Blass.

In spite of dealing with a broad range of products which in most other parts of the world would be treated as competitors, a+e follows a policy of ensuring that all brands represented within the portfolio have been given an increased level of focus and attention.

a+e has been associated with some of the world’s biggest events in the world of sports, as official beverages supplier. The richest horse racing event, the Dubai World Cup, and the golfing tournament 'the Dubai Desert Classic' are two of these.



a+e currently serves more than 300 accounts in the UAE and Oman. Customer surveys conducted, african + eastern is consistently considered the best supplier in overall customer service provided by a strong team of sales professionals and backed by an extremely efficient logistics service provider. The offering to the customer is also supplemented by 12 retail outlets which offer all the brands in the category to the retail customer.

In line with the company’s mission – “to be the leading Regional beverage distributor”, it has introduced a simple set of values, coined into one phrase –‘Quest for change’.